3 simple steps to avoid Bad clients and get Great ones

3 simple steps

I wish i never took on this project! Sound familiar?

This is a sentence every designer tells to himself once in a while. Every now and then we encounter certain clients we wish we never meet after just a short period of time. Its seems like this is inevitable, and perhaps it is, but what if we could get only half of the bad clients we usually get during the year or even less than that. There a certain simple things we could do to make this happen.

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The man behind ”I want you” poster

war poster-640x250

Did you ever wonder who is behind some of the most iconic designs, and what made them famous? Is it because their creators did some things in a certain way or just pure luck? That is arguable, but what is certain is that you have to give everything you got while creating, and perhaps someday one of your designs might become the next ”I want you for the US army” poster!

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Inspiring Packaging Design


In this days of mass production I often feel overwhelmed by the number of products and designs. But unfortunately when you inspect closer some design, most of them often lacks character and as a result we have thousands of designs looking so similar that they simply blend in the store shelves. When i came across the work of ”Stranger & Stranger” a packaging design and branding company specialising in alcoholic drinks, i was amazed. The attention to detail, the craftsmanship, illustration…its obvious that the amount of effort and time involved in every single project is enormous. Of course a testimonial to the quality and success are numerous prestigious prizes they collected over the years. I listed a small part of their work below, for you to enjoy.

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War posters

war posters

Posters are widely used till this day and although they are evolving into all sorts of banners online they still have the same mission, to carry a certain message to inform and influence.

When done properly posters have an enormous power and as history can testify they can be used to convey messages of great importance.

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5 huge mistakes in Logo design you must avoid


Every designer has his own specific routine while working. However there are many designers out there who make some simple mistakes and completely alter the outcome of their work. Here are 5 most common mistakes, and how can you avoid them.

1. Don’t research before you start designing

Everybody in the world perceive things differently. Nobody sees one thing in the same way. If you follow only your first impressions about something and start building up upon that, you are most likely to make a mistake.

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2 most common reasons your design gets rejected by the client

design lesson
Have you ever designed something you got really excited about and happy with the end result? When design like that comes along, success is certain and the clients acceptance is just a formality, right….? Well…wrong! For whatever reason the client doesn’t see the quality of work, he isn’t convinced and rejects your proposal.  .  . You simply can’t believe that, why isn’t he seeing the quality and all the advantages of such a design!? You may come to think the client is design illiterate and a lot of bad things can come to mind in anger, but that doesn’t change the fact your design is being rejected and you have to create something new from scratch! When such a thing occurs, you have to ask yourself how can i make my client see what i see, and how can i explain him that this design is the best solution for his business. You have to Educate the client! Understanding that we all have different backgrounds and we all perceive things differently is necessary.

Many factors can influence your client to reject your proposal but some of the most common are:

1. Design is not characteristic or specific enough.
2. Your presentation is bad.

Before you start the design process you have to gather as much information as possible about the project and then trim down all the information to essentials. For example if you’re doing a logo for a new bakery, try to dig out as much information about the baking business in general and what separates that bakery from others. It may seem hard at first, you could be thinking what can stand out in that one specific bakery? They are all the same they make bread, pretzels…etc, right? What is so special about this one?

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Controversial illustrations of famous Heroes

super heroes

Grégoire GUILLEMIN is a creator behind controversial illustration series of pop icons called ‘Secret Life Of Heroes’. He is showing famous super heroes, mascots and villains in ”unusual” situations common mostly with ordinary people.

There is a book with 100+ of these artworks called ”For your eyes only” available for ordering. More info on Greg’s blog.

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Helvetica Hotel Branding project


Can you imagine a hotel inspired by simplicity of one of the most popular typefaces, Helvetica? A Behance project by Albert J. Son  shows this interesting concept.

Idea of the branding is to create a hotel that is not only a young, fun and easy place to stay and relax, but also a up-to-date and trendy landmark that could sell cultures and lifestyles generated by the typeface Helvetica. Essential theme of the branding is based on the visual attributes of the typeface, which is neutral, clean, simple. As it is most beautiful when it is by itself, focus of the overall branding was on keeping everything simple and clean in terms of typography as well as use of colors. While reinterpreting essential hotel products in ‘Helvetica’ way, the brand also introduces bunch of unconventional items in a range of categories.

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