The Massachusetts Institute of Technology is holy ground not just for scientists and engineers, but for graphic designers as well. In the sixties, designers like Jacqueline Casey, Dietmar Winkler, Ralph Coburn and Muriel Cooper adapted the visual forms of European modernism to a lively, particularly American version that marked MIT as a place that balanced rigor and invention. Perhaps nowhere at MIT was that design impulse more pronounced than at the MIT Media Lab, which Cooper co-founded and where she ran the Visual Language Workshop. Nearly 30 years after its founding, the Media Lab has a new visual identity designed by Pentagram.
Brilliant book cover and poster design by Liverpool-based designer Rowan Stock.
The hand of Gulliver is intertwined with the hand of a Liliputian for a simple yet effective design.
War and Peace
A cover for ‘Hamlet’, the Joker card doubling as a gravestone to symbolise the deceased jester Yorick, featured in one of the plays most famous scenes.
Pentagram’s Paula Scher has designed a bold new identity for the Philadelphia Museum of Art that puts “art” front and center. Iconic and expressive, the logo customizes the letter “A” in the word “art” to highlight the breadth of the Museum’s remarkable collection.
Having in mind that the Philadelphia Museum of Art is one of the largest museums in US with huge collection of more than 227.000 works in different disciplines from all around the world, Paula had a very difficult task of consolidating all that different art styles in one logo. This is what she calls a “liquid identity” – a branding system that can be adapted as needed.
Paula Scher looks back at a life in design (she’s done album covers, books, the Citibank logo …) and pinpoints the moment when she started really having fun. Look for gorgeous designs and images from her legendary career.