5 huge mistakes in Logo design you must avoid

Every designer has his own specific routine while working. However there are many designers out there who make some simple mistakes and completely alter the outcome of their work. Here are 5 most common mistakes, and how can you avoid them.

1. Don’t research before you start designing

Everybody in the world perceive things differently. Nobody sees one thing in the same way. If you follow only your first impressions about something and start building up upon that, you are most likely to make a mistake.

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Famous logos with hidden symbols

Have you noticed the “hidden” symbols in some of the worlds most famous logos. Surely one of the most popular ones has to be the FedEx logo.

It may not be so obvious at first glance but if you look closely you will notice an arrow between letters “E” and “X”.

Spartan golf club is certainly a good example of a logo with “double meaning”. There is a golfer swinging his golf club and if you squint a bit you will see clearly a spartan head.

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MIT Media Lab identity Redesign

The Massachusetts Institute of Technology is holy ground not just for scientists and engineers, but for graphic designers as well. In the sixties, designers like Jacqueline Casey, Dietmar Winkler, Ralph Coburn and Muriel Cooper adapted the visual forms of European modernism to a lively, particularly American version that marked MIT as a place that balanced rigor and invention. Perhaps nowhere at MIT was that design impulse more pronounced than at the MIT Media Lab, which Cooper co-founded and where she ran the Visual Language Workshop. Nearly 30 years after its founding, the Media Lab has a new visual identity designed by Pentagram.

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