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Have you noticed the “hidden” symbols in some of the worlds most famous logos. Surely one of the most popular ones has to be the FedEx logo.
It may not be so obvious at first glance but if you look closely you will notice an arrow between letters “E” and “X”.
Spartan golf club is certainly a good example of a logo with “double meaning”. There is a golfer swinging his golf club and if you squint a bit you will see clearly a spartan head.
The Massachusetts Institute of Technology is holy ground not just for scientists and engineers, but for graphic designers as well. In the sixties, designers like Jacqueline Casey, Dietmar Winkler, Ralph Coburn and Muriel Cooper adapted the visual forms of European modernism to a lively, particularly American version that marked MIT as a place that balanced rigor and invention. Perhaps nowhere at MIT was that design impulse more pronounced than at the MIT Media Lab, which Cooper co-founded and where she ran the Visual Language Workshop. Nearly 30 years after its founding, the Media Lab has a new visual identity designed by Pentagram.
Days after releasing the new logo for the 2018 FIFA world cup designed by Lisbon-based Brandia Central it is already creating controversy.
The new world cup is going to be held in Russia for the first time, so one of the design goals to glorify that historic moment was to promote some of Russia’s great virtues and achievements.
Can you imagine walking into a store where every single product on the shelve is handmade?
his was quite usual a few hundred years ago, but now in the age of mass production, where everything is created in thousands or even millions of copies it is hard even to imagine such a store.
British artist Lucy Sparrow made that possible for a short period of time.
Pentagram’s Paula Scher has designed a bold new identity for the Philadelphia Museum of Art that puts “art” front and center. Iconic and expressive, the logo customizes the letter “A” in the word “art” to highlight the breadth of the Museum’s remarkable collection.
Having in mind that the Philadelphia Museum of Art is one of the largest museums in US with huge collection of more than 227.000 works in different disciplines from all around the world, Paula had a very difficult task of consolidating all that different art styles in one logo. This is what she calls a “liquid identity” – a branding system that can be adapted as needed.