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Famous logos with hidden symbols

Have you noticed the “hidden” symbols in some of the worlds most famous logos. Surely one of the most popular ones has to be the FedEx logo.

It may not be so obvious at first glance but if you look closely you will notice an arrow between letters “E” and “X”.

Spartan golf club is certainly a good example of a logo with “double meaning”. There is a golfer swinging his golf club and if you squint a bit you will see clearly a spartan head.

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Granny’s Secret

Amazing yet quite simple design for the natural and organic food line products, shaped and designed by PeterGregsonStudio.

GRANNY’S SECRET is the best line of natural home style food products on Serbian market and PeterGregsonStudio task was to create a completely new glass packaging and labels for their products. Since all of our art directors had beautiful warm memories of their grandmas, it didn’t take long to incorporate them into the design. The label reminds of the old-fashioned lace work communicating the tradition and luxury simultaneously and emphasizing that consumers will get a premium product. Furthermore, gentle shapes of the glass packaging were chosen to remind the consumers of the warmth and the taste of grandma’s kitchen.

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MIT Media Lab identity Redesign

The Massachusetts Institute of Technology is holy ground not just for scientists and engineers, but for graphic designers as well. In the sixties, designers like Jacqueline Casey, Dietmar Winkler, Ralph Coburn and Muriel Cooper adapted the visual forms of European modernism to a lively, particularly American version that marked MIT as a place that balanced rigor and invention. Perhaps nowhere at MIT was that design impulse more pronounced than at the MIT Media Lab, which Cooper co-founded and where she ran the Visual Language Workshop. Nearly 30 years after its founding, the Media Lab has a new visual identity designed by Pentagram.

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