5 huge mistakes in Logo design you must avoid

Every designer has his own specific routine while working. However there are many designers out there who make some simple mistakes and completely alter the outcome of their work. Here are 5 most common mistakes, and how can you avoid them.

1. Don’t research before you start designing

Everybody in the world perceive things differently. Nobody sees one thing in the same way. If you follow only your first impressions about something and start building up upon that, you are most likely to make a mistake.

read more

Helvetica Hotel Branding project

Can you imagine a hotel inspired by simplicity of one of the most popular typefaces, Helvetica? A Behance project by Albert J. Son  shows this interesting concept.

Idea of the branding is to create a hotel that is not only a young, fun and easy place to stay and relax, but also a up-to-date and trendy landmark that could sell cultures and lifestyles generated by the typeface Helvetica. Essential theme of the branding is based on the visual attributes of the typeface, which is neutral, clean, simple. As it is most beautiful when it is by itself, focus of the overall branding was on keeping everything simple and clean in terms of typography as well as use of colors. While reinterpreting essential hotel products in ‘Helvetica’ way, the brand also introduces bunch of unconventional items in a range of categories.

read more